Blogs

AI product development is the loudest conversation in software right now, and one of the least understood. Everyone says they are building an AI product. Very few can explain what that actually means.In this blog of The Seezoned Crew, Lucas Luengo, Director of Software Architecture at Seez, cuts through it. He explains what LLM development involves day to day, why AI coding tools like ChatGPT, Claude, GitHub Copilot, Grok, Llama and TabNine still need a human reviewing every line, how frameworks like LangChain connect models to real systems, and what actually breaks when an app scales overnight. He also makes the case that vibe coding is quietly damaging junior developer careers, and explains why prompt engineering is a smaller skill than most people think.

Marco Schnabl, founder of AutomotiveMasterminds and CEO of RockED, has spent over 13 years at the intersection of automotive retail and technology in the US. At NADA Show in Las Vegas what many in the industry call the Super Bowl of automotive the conversation turned to where AI truly fits in the dealership, what it can't yet replace, and the rapidly escalating threat of AI powered fraud that most dealers aren't paying attention to.

Todd Smith, CEO and founder of QoreAI, has worked across the automotive industry, from running dealerships to building technology companies. At NADA Show 2026, the conversation focused on how AI is actually being applied inside dealerships today, what’s holding dealers back, and where the biggest opportunities lie.

Melissa Khomutin explains how OEMs and dealerships use AI differently, one focused on building better cars, the other on improving the customer experience. As the industry shifts, success comes down to how quickly each side adapts, tests new tools, and evolves with changing customer expectations.

David Ham explains that dealership innovation varies by market, with smaller regions moving faster while the U.S. faces complexity due to scale and regulations. He highlights that informed buyers and rising expectations for simpler, digital experiences are pushing dealerships to adapt or risk falling behind.

Car buyers don’t wait. They want fast answers, clear choices, and tailored service from the moment they start their search. Here are the trends your dealership can act on today to stay ahead, improve customer experience, and close more deals faster and more consistently across channels.

Paul explains how premium car sales in the UAE are evolving, with a stronger focus on targeted marketing, personalized experiences, and combining showrooms with digital support. He highlights how expectations and new brands are pushing dealerships to adapt and rethink how they sell, engage, and scale.

Stargate is the UAE’s big push to become a global tech hub, bringing serious computing power closer to businesses and making it easier to build and scale. It gives companies access to infrastructure that was once out of reach, helping them move faster and compete on a much bigger stage.

The automotive industry is accelerating fast, and staying ahead means navigating this shift with deep market understanding and strong partnerships. Joining us is David del Pino, Expansion Manager at Seez, who brings extensive experience in automotive market expansion and partner collaboration.

Buying a new car can sometimes be a stressful and tedious process. But what if artificial intelligence could transform this traditionally intimidating process into a confidence-building journey? As we move into 2025, AI technology is revolutionizing how the automotive industry understands and addresses the deep-rooted psychological barriers that prevent customers from making purchasing decisions.

Sami Skaff explains that real digital transformation starts with strong fundamentals, clean data, and using AI in practical, scalable ways to improve operations. He highlights how rising expectations for speed and personalization are pushing the industry toward AI-driven, always-on customer experiences.

Building an AI Virtual Assistant isn’t just about code and algorithms—it’s about making technology feel natural, even human. That’s where Hussain Chassa, our Senior Product Design Lead, comes in. He’s the guy who makes sure our AI doesn’t just work but feels effortless to use.

It’s easy to get lost in the sea of information that surrounds us. But behind every data point is a real person with unique needs and desires. Dimitrios Lazarou, or as we like to call him, Dimitri—our Director of Data, believes that data should be used to humanize, not mechanize, our interactions.

Pinewood.AI proposes acquiring Seez for $46.2m in cash and shares. Founded in 2016 as a "Shazam for cars" app, Seez grew into a global auto AI SaaS platform across 16 markets with $4.4m ARR. Lithia Motors backs the deal and plans to roll out Seez's virtual assistant, Connect (previously known as Seezar) across its dealership network.

Nader Dagher shares how Seezar was built to feel human, solving real dealership challenges with fast, conversational support and seamless data integration. He shows how AI makes car buying faster and smoother, helping dealerships handle more customers while delivering a more personal experience.

Most car buyers start online, so dealerships have to meet them there. This post covers how AI converts interest into intent through personalization, lead scoring, always-on chatbots, and omnichannel buying that continues after the sale.

A recap of Seez's appearance at the Global AI Show in Dubai on December 13. CPO Andrew Kabrit and Marketing Director Jad Naamani spoke on bridging fragmented dealership data with AI, personalization that builds trust, and keeping technology human-centric.

Seez GCC Head of Sales Gerry McEntee on how digitization is reshaping car buying — online sales, AI chatbots, CRM and inventory tools, the enduring human touch, and the road ahead with EVs.

Seez marketing director Jad Naamani on how AI is reshaping automotive marketing — from ad algorithms and content creation to chatbots like Seezar, smarter customer targeting, and what comes next.

Seez has been accepted into NVIDIA Inception, a program supporting startups driving technological change. The partnership gives Seez access to NVIDIA expertise, resources, and industry connections, supporting smarter AI-powered products for automotive businesses and faster growth into new markets.