Insights

Melissa Khomutin explains how OEMs and dealerships use AI differently, one focused on building better cars, the other on improving the customer experience. As the industry shifts, success comes down to how quickly each side adapts, tests new tools, and evolves with changing customer expectations.

David Ham explains that dealership innovation varies by market, with smaller regions moving faster while the U.S. faces complexity due to scale and regulations. He highlights that informed buyers and rising expectations for simpler, digital experiences are pushing dealerships to adapt or risk falling behind.

Car buyers don’t wait. They want fast answers, clear choices, and tailored service from the moment they start their search. Here are the trends your dealership can act on today to stay ahead, improve customer experience, and close more deals faster and more consistently across channels.

Paul explains how premium car sales in the UAE are evolving, with a stronger focus on targeted marketing, personalized experiences, and combining showrooms with digital support. He highlights how expectations and new brands are pushing dealerships to adapt and rethink how they sell, engage, and scale.

Stargate is the UAE’s big push to become a global tech hub, bringing serious computing power closer to businesses and making it easier to build and scale. It gives companies access to infrastructure that was once out of reach, helping them move faster and compete on a much bigger stage.

The automotive industry is accelerating fast, and staying ahead means navigating this shift with deep market understanding and strong partnerships. Joining us is David del Pino, Expansion Manager at Seez, who brings extensive experience in automotive market expansion and partner collaboration.