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Covid-19 AUTOMOTIVE MARKET INSIGHTS

A data response for the GCC automotive industry

As the pandemic began to affect markets, the Seez team was monitoring and evaluating its real-time market data in an effort to help the regional automotive industry gain better visibility in a fast-moving situation.

We made this information publicly available to support our industry, because reliable data is key in digital transformation and crisis management. This bulletin consolidated the numbers available on the UAE and KSA and was intended as a short-term response.

We are no longer updating the numbers on this page but if you would like to have updated information please contact us on business@seez.co

UAE market data

Jan 1 - Aug 31, 2020

UAE Total WEEKLY listings (Dealers + PRIVATE)

The supply of new and used cars available for sale online, aggregated from 28 websites in the UAE. Note that private sellers are often also buyers as they are looking to buy another replacement vehicle, which is why this data also has an impact on demand.

UAE Daily changes in new listings (dealers + private)

The daily changes in new car listings show newly added cars on the market, and is a good indication of consumer confidence. The numbers here often coincide with new COVID-19 related regulations, and since most car listings platforms charge a fee, sellers would rather put off listing cars until they are more certain that they can sell.

UAE AVERAGE PRICE OF CAR LISTINGS

mainstream brands

Premium Brands

Pricing can fluctuate depending on supply and demand as well as other market factors. Many buyers and sellers also negotiate prices, and this is especially true at this time when demand is low because buyers can leverage this power to find a better deal. Typically, the premium segment declines at a slower rate than mainstream.

UAE Total Daily searches

The number of searches indicates demand, or mores specifically, the level of interest in buying cars. While people may be searching, they are not necessarily serious buyers.

UAE Daily conversions from search to lead (%)

Conversions from search to leads is a measurement of more serious buyers who actually contact sellers. This is a more serious indicator of demand. The difference in numbers between searches and conversions to leads can be attributed to people using this time to research a possible future purchase vs people who are actively pursuing a purchase.

KSA market data

Jan 1 - Aug 31, 2020​

KSA Total WEEKLY listings (Dealers + PRIVATE)

The supply of new and used cars available for sale online, aggregated from 25 websites in the KSA. Note that private sellers are often also buyers as they are looking to buy another replacement vehicle, which is why this data also has an impact on demand.

KSA Daily changes in new listings (dealers + private)

The daily changes in new car listings show newly added cars on the market, and is a good indication of consumer confidence. The numbers here often coincide with new COVID-19 related regulations, and since most car listings platforms charge a fee, sellers would rather put off listing cars until they are more certain that they can sell.

KSA AVERAGE PRICE OF CAR LISTINGS

mainstream brands

Premium brands

Pricing can fluctuate depending on supply and demand as well as other market factors. Many buyers and sellers also negotiate prices, and this is especially true at this time when demand is low because buyers can leverage this power to find a better deal. Typically, the premium segment declines at a slower rate than mainstream.

KSA Total Daily searches

The number of searches indicates demand, or mores specifically, the level of interest in buying cars. While people may be searching, they are not necessarily serious buyers.

KSA Daily conversions from search to lead (%)

Conversations from search to leads is a measurement of more serious buyers who actually contact sellers. This is a more serious indicator of demand. The difference in numbers between searches and conversions to leads can be attributed to people using this time to research a possible future purchase vs people who are actively pursuing a purchase.

LEARN MORE

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For more information on our data and analysis, or to learn how we can support you contact us:
Business inquires: business@seez.co
Press inquiries: pr@seez.co